How Digital Menu Boards Impact Perceived Customer Wait Time
People hate waiting. This is a statement that seems to be true for everybody, whether it’s waiting at the doctor’s office, waiting for the elevator, or waiting in line at a restaurant.
Read up on trends, strategies, and tactics to help you hit goals for your fast-casual or quick-service business.
People hate waiting. This is a statement that seems to be true for everybody, whether it’s waiting at the doctor’s office, waiting for the elevator, or waiting in line at a restaurant.
“Can’t I just purchase a TV, plug in a jump drive, and run my menu using Power Point?” This is one of the most commonly asked questions we receive about digital menus at WAND Corporation.
Our eyes were designed from day one to see motion. Using our peripheral vision to help us spot a food source or a potential predator were the key to survival, motivating us to move – closer or further away. Today, this survival mechanism might help us in different situations but it still definitely exists.
If your kitchen creates mouthwatering dishes but no one ever orders them, does your restaurant even stand a chance? In short, not so much.
You already know that digital menu boards are an attractive way to showcase your products, motivate your customers, and streamline the management of your business. However, if you don’t have content that is fresh, modern and interactive, you run the risk of losing out on the full benefits associated with digital menu technology.
WAND conducted a test with a major deli concept to show the impact of our unique technology and creative solution. The sales results were measured across over 70 locations with half utilizing WAND’s digital menu technology and creative design, and half using static menus.
You already know that digital menu boards are an attractive way to showcase your products, motivate your customers, and streamline the management of your business. However, if you don’t have content that is fresh, modern and interactive, you run the risk of losing out on the full benefits associated with digital menu technology.
If your kitchen creates mouthwatering dishes but no one ever orders them, does your restaurant even stand a chance? In short, not so much.
Our eyes were designed from day one to see motion. Using our peripheral vision to help us spot a food source or a potential predator were the key to survival, motivating us to move – closer or further away. Today, this survival mechanism might help us in different situations but it still definitely exists.
“Can’t I just purchase a TV, plug in a jump drive, and run my menu using Power Point?” This is one of the most commonly asked questions we receive about digital menus at WAND Corporation.
People hate waiting. This is a statement that seems to be true for everybody, whether it’s waiting at the doctor’s office, waiting for the elevator, or waiting in line at a restaurant.
Are you thinking about upgrading to digital menu technology? Not only can it add a modern look and feel to your restaurant, but it is also proven to drive increased revenue. It’s not all about the screen and player, though— in some ways, that’s the easy part.
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Increase Revenue with Engaging Digital Menu Boards
Scale your business with digital menu technology and experts on your side.