Restaurant Menu Strategy: Static Vs. Digital Menu Boards
The battle is over and the winner is clear. Digital menu boards are tremendously more effective at driving sales and scaling operations than static menu boards.
Read up on trends, strategies, and tactics to help you hit goals for your fast-casual or quick-service business.
The battle is over and the winner is clear. Digital menu boards are tremendously more effective at driving sales and scaling operations than static menu boards.
When Carolyn Conner, a franchise owner for Church’s Chicken in New Mexico, noticed that sales at each of her four locations had stagnated, she knew it was a problem she needed to address quickly. Part of the problem, she believed, was that her employees struggled with upselling at the cash register despite the time and effort she poured into training them to do so.
Millennials go out to eat more than any other generation, so many restaurants are looking for ways to accommodate this growing demographic. With millennials soon topping the list of those with buying power, many very successful franchises are capitalizing on this group’s eating habits.
Although technology will never completely replace the need for a humans in QSR and fast-casual restaurants, digital menu technology can greatly assist your current salesforce with many aspects of the sales process including driving additional sales and boosting overall profits.
Many restaurants are making the switch from static menu boards to Digital Menu Technology to establish menu clarity, amplify the customer experience, and increase sales. During this transition, it is likely that restaurant owners may seek the help of an external design agency to create and manage their digital menu board content.
facebooklinkedintwitterIf you’re a restaurant owner or operator looking to optimize your menu strategy, you probably already know that switching to digital menu boards helps amplify the customer experience and reduce perceived customer wait time. But, did you know that switching to digital menu boards can actually save you money, too? We’re not talking just marginal savings. We’re talking about up to 95% cost savings over static menu boards, as reported recently by one of WAND Digital's large concept restaurant brand. Digital menu boards provide up to 95% cost savings over static menu...
You have committed to the investment of digital menu technology. You have menu boards installed and running in your restaurants. You have poured all of your creativity and resources into your content. Now it’s time to see if all your effort was worth it.
Fast-food drive-thrus are nestled in Americana snugly between baseball and apple pie. Since 1947, drive-thrus have been a staple in how hungry travelers eat on the road, and their value in the fast-food and casual restaurant industry has only strengthened over the past 75 years. Drive-thru menu boards and technology have evolved and adapted to changing consumer behaviors and technological advancements, and they now provide a meal and an experience without ever forcing folks to leave their cars.
Meet Devin Davis, Senior Marketing Manager, Chartwells Higher Ed, University of Chicago and WAND Digital client. Devin is an innovator on a mission to make UC the top academic dining experience in America. We're just happy to play a role in his story and help him along the way. But don't take our word for it, hear what he has to say about the efficiency of WAND Digital menu technology 😉
Digital menu boards for fast food restaurants, or quick service restaurants (QSRs), and fast casual restaurants are a must-have for the best customer experience and to scale your business. But with an array of technology to pick from, how do you choose the best digital display software and hardware for your franchise? In this article we’ll compare a few key features and offerings of WAND’s digital menu board platform with NCR’s
Whether it is to build your brand, drive sales or engage customers, digital menu boards help fast casual and quick-service restaurants (QSRs) hit their goals. In this article we’ll compare a few key solutions and features of WAND’s digital menu platform with BrightSign’s to help you choose the best digital menu platform to outfit and run your store, cafe or cafeteria with.
Digital menu boards are now table stakes for small and midsize business owners and operators in the fast casual and quick-service restaurant (QSR) industry. For franchisors and franchisees who are ready to make the investment in digital menus for drive-thrus and indoor service, we’ve pulled together comparisons of the best platforms on the market for QSRs. In this article, we’ll compare WAND Digital’s menu system and Raydiant’s.
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Increase Revenue with Engaging Digital Menu Boards
Scale your business with digital menu technology and experts on your side.